Spartan Combat Equipment manufacture and supply high quality grappling dummies for the global market.
Spartan already had a strong web presence within New Zealand but were wanting to expand into Australia to increase their revenue potential. Having a .com domain meant the search engines gave their site less weight within other country specific search results such as Google.com.au.
eMagic began by implementing specific on page optimisation fixes which resulted in a strong initial rankings boost. eMagic then changed the domains geographic target to Australia to help the search engines understand which target location to associate this domain with.
The final step was a link building strategy focused on gaining country specific links to improve their authority and relevancy within these target markets.
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