Matador NZ sell classic educational toy sets from Austria.
Matador had a brand new website and were keen to improve their organic search engine rankings quickly. Matador approached eMagic in September 2012 with the goal of increasing their web visibility before Christmas to help boost their revenue.
Being a new business they also had a limited budget so needed an affordable solution that generated a strong ROI.
eMagic put together a custom strategy that focused on leveraging quick win ranking opportunities and press releases. This meant keywords Matador already ranked OK for were given priority. The press releases provided immediate results, generating strong referral traffic and brand visibility.
It took just under two months to achieve first page rankings for Matador’s targeted search terms, well inside the Christmas schedule.
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