Answers to the most commonly asked questions about SEO and eMagic.


What is SEO (Search Engine Optimisation)?

SEO involves using various internal and external techniques to improve the ranking of a website within major search engines such as Google. Search engine optimisation covers everything from researching high value search phrases, making a site more user and search engine friendly, to building links and increasing a websites conversion (sales, leads, newsletter sign ups).

Why does my business/website need SEO?

Most website traffic is controlled by the major search engines – Google, Yahoo and Bing. If your website can’t be found within their databases you’re missing out on powerful search traffic. SEO helps to generate targeted traffic to your site that helps to increase sales, enquiries and exposure.

Why can’t the search engines find my site without SEO?

Search engines are always trying to return the most relevant results to their users. SEO helps the search engines discover and rank your website so your target market can easily find it. The online market is becoming more and more competitive which is why businesses that take advantage of search engine optimisation will get more visitors and customers.

What is keyword research?

Keyword research is a fundamental part of online marketing. Keyword research, at its essence, is market research. It tells you what people are interested in, and in what relative numbers. Better yet, it reveals the actual language people are using when they are searching for your products / services online.


How many keywords can I target?

We don’t limit the number of keywords we target for your SEO campaign. Instead we target all valuable keywords. We will make recommendations on how many keywords you need to target to get the desired results. It’s important that you target the right keywords, and not just every keyword.

How long will it take to see results?

We aim to deliver results as quickly as possible and most of our clients begin to see improvements in as little as 30 days. Solid improvements usually take 3 – 6 months as your website gains more authority and relevance (in the eyes of Google). This is a guideline and it may take longer depending on your unique situation and SEO plan.

How long does an SEO program run for?

In short “for as long as you want to achieve results”. SEO is a long term marketing strategy that requires ongoing work to both obtain and maintain your results. This is especially true of competitive industries where your competitors also have SEO strategies. You may stop your SEO program if you choose to, however if you’re getting exceptional results would it make sense?

Will my website get banned?

Everything we do is proven, tracked and doesn’t violate search engine guidelines to ensure you continue to get results long term. This also helps to future proof your business from any search engine algorithm updates that roll out.

Do you have a guarantee?

Yes, we have a 30 money back guarantee. Try our service risk free for 30 days and if you’re not satisfied we will give you a full, prompt refund.

We do not give guarantees on rankings as this is against Google’s guidelines.


Do you outsource your SEO?

We do not outsource our core SEO work. It’s not that we feel outsourcing is a bad thing, it’s more of a quality control concern for us.

How do you keep up with changing trends?

To keep up with changing trends in the SEO industry requires a serious amount of reading, research and testing. We don’t believe everything we read online about what works, and what doesn’t work with SEO etc. so you need to be careful. We have our own unique way of doing things with our eMagic methodology which took a lot of time, trialling, and testing to develop. There’s a lot of talk out there but at the end of the day actions and results speak louder than words.

How do you approach SEO?

We focus our SEO strategies on generating an ROI for our clients. The first step is to understand your business, goals and how you define success. Next we research your market and determine the best keywords to target to generate the desired result i.e. relevant to your business, relevant to your target market that will get the right traffic to your website. When we start the SEO work we setup success tracking and report on this monthly. This includes tracking keyword improvements, traffic growth, conversions and revenue growth as a direct result of our SEO work. This enables you to get a true indication of the ROI that your SEO marketing spend is providing.

Our approach to SEO is lean, long term and results focused. We leverage only proven strategies we have tested that deliver exceptional and sustainable results. We don’t waste time implementing frivolous strategies that have little to no impact, or low quality strategies that may deliver short term results, but potentially lead to your website being negatively impacted.

How would you use links?

We earn and acquire links from relevant, high quality websites. We don’t use spammy SEO techniques or submit client websites to non-relevant spammy directories etc. Besides the fact that this doesn’t work and will get your site penalised by Google, it will also harm your brand and reputation.

Who would be your contact person for us?

We like to take a personal approach and clients can call or email us directly for support.

We’re having our website redesigned. When should you get involved?

We would recommend getting us involved straight away. It’s important when redesigning your website to ensure any SEO benefit and traffic is maintained. Major changes to your URL structure, site architecture and content can all impact your sites search engine performance. Ensuring best SEO practices are followed will ensure the redesign is seamless.


What was your favourite result while working with a client?

We helped a small business client generate over $720,000 in additional revenue over a 12 month period as a direct result of our SEO work.

Can you give me names of 3 to 5 clients? What did you do for them?

You can view clients we’ve worked with as well as results here:

eMagic Clients & Results

30 Days To Rankings


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