2015 – A Year in SEO

Major SEO trends, tips and predictions for 2015 [vc_separator type="transparent" position="left" color="" border_style="dashed" width="" thickness="" up="" down=""]Search Engine Optimisation (SEO) is having a very busy year. With daily global searches standing at almost 4.5 billion (yes that’s per day!), the pressure is on search engines to deliver the best quality content instantly.[vc_separator type="transparent" position="left" color="" border_style="dashed" width="" thickness="" up="" down=""]In order to do this, they need to update their algorithms all the time – the way...

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How to monitor your backlinks for Negative SEO

Since Google’s release of its Penguin algorithm in 2012 there has been a lot of hype within the SEO community about the threat of negative SEO. I want to provide you with an effective way to protect your website from any negative SEO attacks, free, using Google Webmaster Tools.[vc_separator type="transparent" position="left" color="" border_style="dashed" width="" thickness="" up="" down=""] What is negative SEO? [vc_separator type="transparent" position="left" color="" border_style="dashed" width="" thickness="" up="" down=""]Most people associate negative SEO with their competitors...

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How we helped a client recover from a Google manual penalty

Imagine waking up one morning and checking your emails to find a notification from Google letting you know they have applied a manual spam action to your website. Your heart sinks into your stomach, you didn't think something like this could ever happen to your website. Your worst fears are confirmed after a few quick Google searches and you realise your website is nowhere to be found.[vc_separator type="transparent" position="left" color="" border_style="dashed" width="" thickness="" up="" down=""]Sounds...

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Avoid Bogus SEO Guarantees and Meaningless Metrics

Junk food was a revelation when McDonald's started out in 1948, and today there are 100’s of fast-food chains marketing to everyone with a message they want us to read as ‘eat me, I’m healthy’.[vc_separator type="transparent" position="left" color="" border_style="dashed" width="" thickness="" up="" down=""]Many SEO companies are the same since they started turning up 10-15 years ago. The industry took off and 1000’s of companies now say, ‘hire us, we will get you ranked’.[vc_separator type="transparent" position="left"...

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5 Actionable Tips For Small Businesses To Maintain Online Brand Reputation

Do you have a massive list of to-dos in the day-to-day running of your business? Cannot afford a marketing company for results you don’t understand? No matter how much you avoid the issue, your business is online in some form or another. These tips below can be completed in less than two hours giving you peace of mind that you are controlling your brands online reputation.[vc_separator type="transparent" position="left" color="" border_style="dashed" width="" thickness="" up="" down=""] Own Review...

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