A Guide to Google Algorithm Updates

Search Engine Optimisation (SEO) can be a complicated business [vc_separator type="transparent" position="left" color="" border_style="dashed" width="" thickness="" up="" down=""] Firstly, you need to keep up with the terminology to work out what people are talking about in the first place – phrases like canonicalisation, domain authority and link reclamation are all technical terms which might mean nothing to you. [vc_separator type="transparent" position="left" color="" border_style="dashed" width="" thickness="" up="" down=""] Also, you should keep up to speed with the latest developments, as...

Continue Reading

Inbound Marketing vs Outbound Marketing – What is the difference?

It is not easy to try to think of a world before the internet, and in the world of marketing that is even trickier. The evolution of the internet as a marketing tool has changed the way that marketers execute their marketing and changed the way that audiences experience and interact with that marketing. [vc_separator type="transparent" position="left" color="" border_style="dashed" width="" thickness="" up="" down=""] Every day people see around 5,000 brand messages. What?! Well, that number includes branded...

Continue Reading

The 20 Most Common SEO Questions Answered

As people’s accessibility to high-speed internet grows, and businesses increasingly recognise the importance of their website as their digital shop window, it is no surprise that more and more people are asking questions about Search Engine Optimisation and how it works. As experts in SEO, we get to speak to a lot of clients who ask a lot of questions, so we thought we would list the top 20 most popular questions and their answers. [vc_separator...

Continue Reading

SEO or PPC: Which is right for my business?

A world before search engines is difficult to imagine even though Google, the world’s largest search engine, is only celebrating its 17th birthday this year.  As the internet grew in size in the 1990s it became impossible for users to find websites by remembering their URL, so people started using search engines by submitting search queries and expecting search engines to deliver the best page.  Search engines effectively became the front door to the internet. [vc_separator...

Continue Reading

9 SEO Myths

Stop Falling for These Common SEO Myths [vc_separator type="transparent" position="left" color="" border_style="dashed" width="" thickness="" up="" down=""] [vc_separator type="transparent" position="left" color="" border_style="dashed" width="" thickness="" up="" down=""] It is inevitable that the world of SEO or search engine optimisation can be a little confusing at times. For some people SEO is trying to create the best user experience possible, and for others it is trying to 'game' a large and complex algorithm that is not only top secret, but a...

Continue Reading

How Local SEO Works

Guide to Local Search Engine Optimisation [vc_separator type="transparent" position="left" color="" border_style="dashed" width="" thickness="" up="" down=""] Local Search Engine Optimisation (SEO) is fast becoming a new way of engaging with very specific groups of customers. In 2014, according to Comscore, the number of global mobile users overtook the number of global desktop users and Google research says that 50% of local mobile searchers will visit a store compared to only 34% of desktop users. [vc_separator type="transparent" position="left" color="" border_style="dashed"...

Continue Reading

WAIT!

GET THESE 5 SEO HACKS TO BOOST YOUR RANKINGS IN 30 DAYS BEFORE YOU GO.